Friday, March 26, 2010

Nike Vapors and Cristiano Ronaldo Endorsement


One of the best and youngest soccer players and Nike can only mean one thing success. Cristiano Ronaldo is hailed as one of the if not the best soccer players in the world and with him endorsing Nike's soccer shoes the Mercurial Vapors this has been a great success. The Vapors have become a brand of soccer and Nike for all young soccer players because of the combination of the two.

young kids who play soccer want to be the best and look the best when they play. There shoes make them who they are on and off the field and Nike notices this. Cristiano Ronaldo is a fantastic young player with a lot of upside and also has the cockiness and flair for the public. Nike uses his skills and his demeanor in order to promte there shoes. They take a good young vibrant soccer player, who kids idolize and want to be like, and market him. Ronaldo is a worthy candidate definitely due to the fact he has been awarded FIFA soccer associations mos prestigious awards such as, Young Footballer of the year, and also the Professional Footballs Association player of the year award at such a young age.

As the new Mercurial vapors are set to launch this spring, I think that Nike will continue to be successful in selling there shoes. Ronaldo has only gotten better and is also more mature now making him even more marketable not only to young kids but older kids and fans of soccer. His flair draws in players and his skill makes him envious. If Ronaldo chooses to he can take Nike Soccer to the next level. Here is a video ad of his endorsement of the Vapors.

David Beckham is a name that many people have heard of, and he grants a great deal of respect when hes talked about. Beckham has taken soccer to the next level globally and Ronaldo has the same chance to do so and make soccer even greater than it already is. Just take a look at Bay Windows article on Ronaldo which further helps my claim and explain why Ronaldo is the perfect choice for a company like Nike.

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