Peer Response: Kari's Blog

When Reading Kari's blog about the new fragrance of "Halle," I found it very intriguing. The post talks about how the fragrance "Halle" is a new and popular fragrance on the market and how they use Halle Berry to market it. Halle is a very beautiful women and a perfect candidate in the eyes of marketers. It's very interesting because Halle has never endorsed any fragrance before so this endorsement somewhat caught me off guard, but I felt that her success helped this endorsement become very successful.

I absolutely agree with Kari about the fact that Halle is the perfect candidate to endorse this fragrance. The point that I think Kari hit head on, was about how Halle Berry has very little history about scandals in her past. This means that she is well respected and well-mannered enough that she can become a good role model for all people which widens the market for the fragrance to be able to be sold. Being a celebrity there is a lot of drama and complications with the public, but Halle was able to become a bona-fide superstar avoiding all the scandals which makes her the perfect candidate for endorsing any product.

Also, some ideas that I think could also be explored to as why they chose Halle as there endorsement partner is the fact that she is a strong African-American women. Typically when marketing a product there is a certain target group, Halle allows for this target group to widen even more than the average white women. Halle is successful and a star, but that fact that she is also diverse makes it possible for her to reach another market which translates into more money basically. Of course with any endorsement there is always going to be trouble, but Halle is a good endorser that she is able to minimize the trouble because of her strong reputation.

Kari's Blog